Welcome to Estero, the Prime Location of Southwest Florida - Why are so many desiring to move to Estero? Because it is the bridge city between Naples and Fort Myers. Estero is fast growing yet relatively younger as compared to the other major cities of Southwest Florida. Estero is home to the renown "Coconut Point Outdoor Mall" and "Mirimar Outlets" which draws shoppers from all across the nation. Estero is within reach of Elegant Naples and sits just to the south of Fort Myers and it's metropolis offerings. Estero is home to the brand new Hertz world headquarters and also lays claim to Florida Gulf Coast University. While Estero boasts a healthy economy and is attracting jobs and families of all ages, one can also relax on the bay side of Estero at Lovers Key State Park with it's white sand, calm shores and warm welcoming waters.