Selling Your Home in Southwest Florida

Sign in the Yard 
At one time, a simple sign in the front yard was all it would take to pique a buyer's interest. Today, we live in a world where people are so attached to their cell phones that they drive while using them (we don't recommend this). Just as technology has changed, marketing strategies for home sales have changed as well. In a recent survey, it was discovered that only 18% of home buyers in Southwest Florida are already living here. That means that if you're sticking with the old sign-in-the-yard tactic, you are actually missing out on a whopping 82% of your potential buyers! 

The Fix: You need the expertise of someone who can help get your home's information into the hands of buyers in your specific target market. Using relationships with prospective buyers worldwide, The Westerfield Group will hand-craft a marketing plan specific to your property's needs, ensuring that the right buyer finds your home. 



Paint the Picture 
This one can get a little personal. Everyone has different tastes and preferences when it comes to home décor. Unfortunately, in order to make a real emotional connection to the home, a buyer needs to really picture themselves living there. Typically, a homeowner is not impartial enough to realize the details that may be a turn-off for potential buyers. 

The Fix: You need a professional who can help you "paint the picture" for your potential buyers; someone who can provide expert feedback on what adjustments to make so that your home presents as beautifully as possible. At The Westerfield Group, we see the potential of every home, and specialize in creating the ideal showing experience.  



The Stakes are High 
How can you know when you're selling for the right price? Who you can trust to help you with tough listing decisions? The stakes are high when selecting a realtor, since that person will determine how long it takes to sell your home, and ultimately, your return on investment!

The Fix: Don't just choose the first name you hear, or act solely on a recommendation. Search for a realtor with a track record of excellent customer service, extensive market knowledge, and sales tactics that are different from the rest! Jim Westerfield has been named a Five Star Realtor by a customer service agency called Five Star Professionals for 6 years, now -- less than 1% of agents receive this award during their ENTIRE career! Selecting the wrong realtor can cost you both time and money. Let The Westerfield Group get you the most value for your home in the shortest amount of time!



Create The Connection 
To keep up with the digital age, some sellers snap pictures on their phones and upload them to websites like Zillow or Realtor.com.  The problem with homeowner photos is this: the photo quality is typically poor, and the best features of the home are often overlooked. What's more, as technology continues to develop, buyer expectations are higher than ever. The upcoming trend in home listings is to include high-resolution videos so the interested buyer can walk through your home without ever leaving their couch. They say a picture is worth a thousand words, and they're not kidding... but if a photo is worth a thousand, then a video is worth ten thousand. Do you have the technology, time, and expertise to coordinate both photographers and videographers for your own home?

The Fix: You need someone who can not only shoot photo and video, but who can identify the best features of your home and how to present them.  When 80% of all purchases are made based on emotion, your home needs to stir something in a buyer's heart that will emotionally connect them. Quality listing graphics can literally mean the difference between "that's a nice home" and "that's MY home"; at The Westerfield Group, our expert marketing team will make sure that your listing inspires the latter response.

 

Forest Through The Trees
The old adage "it's tough to see the forest through the trees" is shockingly relevant when selling a home. Typically, homeowners are so focused on selling their property that they accept or reject offers far too quickly, without seeing the bigger picture! Selecting a realtor who possesses strong negotiation skills can save you literally thousands of dollars...don't you want the most value out of your home?

The Fix: You need someone who is not only knowledgeable of the market, but who can ensure that you get the most value from your home. Jim Westerfield has over 40 years of professional negotiation experience, and is a Certified Negotiation Expert. Not only is Jim well-practiced in the art of negotiation, he is also privy to crucial market information, setting him apart from other realtors.

 
At the Westerfield Group, we like to think of ourselves as one-stop shopping. Not only do we possess the best sales and marketing skills around, we do our homework so you don't have to...and that's the Westerfield Difference. 

 


 

Why not hire a professional marketing group to truly MARKET your home and get it SOLD for the MOST amount of MONEY? 

The Westerfield Marketing Group is a team of professionals with a level of marketing expertise that the real estate industry has long been waiting for!  To learn more about their marketing expertise.

Feel free to watch this video of a real estate coach sharing his view of the Jim Westerfield and his team at a master mind event they were invited to: